Renthusiast

Press Release
20 February 2009
- Leading new portal set to shake-up subscription rivals with pay-per-lead
model -

Zoopla.co.uk, the UK’s fastest growing property website, has today launched
its new agent listings offering with over 300,000 properties for sale and to
rent available already. The site, which was the fifth most-visited property
portal in the UK in January, is pioneering its pay-per-lead service as the
latest in a series of recent innovations.

Agents marketing on Zoopla.co.uk pay nothing to list their properties and
only pay for qualified leads they receive, aligning the interests of the
agent and the portal in a true partnership with no fixed fees and no minimum
commitment. At only £1 per buyer and £5 per vendor lead, the model delivers
a highly cost-efficient marketing opportunity to agents and sets the site
apart from other leading portals, which continue to charge subscription
fees.

And Zoopla.co.uk is uniquely positioned to provide agents with not just
OEbuyer’ leads but also much sought-after OEvendor’ leads via its significant
user base of property owners and exclusive AskAnAgent feature. With agents
now able to reach a large and growing audience of both property buyers and
owners, and with the rapid climb of Zoopla.co.uk up the portal traffic
rankings (see table below), the days of fixed fees and subscription-based
portals appear now to be numbered.

Alex Chesterman, founder and CEO of Zoopla.co.uk, commented:

“Our model is all about bringing efficiency to the marketplace. By charging
only for results, we plan to change the game for agents in terms of the
efficiency of their marketing spend and their ability to track performance.
During these challenging times, it has never been more important to
understand and measure the results of every pound spent and Zoopla.co.uk is
leading the charge in enabling agents to slash their marketing spend and pay
only for the results they get.”

Launched only 12 months ago, Zoopla.co.uk recently bucked both the property
market and investment climate trends by announcing a further round of £3.75
million of new investment from leading venture capital firms and by
continuing to grow its monthly user audience at a record pace.

As the UK’s most active property community with over one million user
contributions to the website already, Zoopla.co.uk continues to harness the
combination of publicly available data and proprietary user-generated
content, making it easily accessible to property consumers and professionals
alike.

Agents may list properties for sale and/or to let on Zoopla.co.uk now. All
enquiries should be directed to agents@zoopla.co.uk